sustainable business

Responsible investment gathers pace globally, driven by socially minded investors who understand its impact on financial returns

resp-invt-treeBy Miranda Barham & Kim Croucher from the WAM UK Steering Committee with critical contribution from Martina Macpherson & Natacha Dimitrijevic

Back in April, WAM UK welcomed Natacha Dimitrijevic, an Associate Director at Hermes Equity Ownership Services and Martina Macpherson, Head of Sustainability Indices at S&P Dow Jones Indices (formerly Managing Partner of SI Partners) to talk about responsible investment. Sustainability is relevant to all of us as consumers, but also to those of us who are pension fund holders and investors. Natacha and Martina were there to tell us why companies that are encouraged to be more sustainable are more likely to yield a good return to equity owners – and how investors, no matter how small, can and should utilise their voice to positively influence their active and passive investments.

The state of the sustainable investment market

The size of global sustainable investment assets have expanded dramatically in recent years, rising from $13.3trillion in 2012 to reach a total of $21.4trillion at the start of 2014 according to a Report by GSIA (2014)[1]. The establishment of the UN-backed Principles for Responsible Investment (PRI) in 2006 has been instrumental in raising awareness about responsible and sustainable investment among the global investment community, increasing the level of transparency around the activities and capabilities of its signatories and fostering collaboration between them, and supporting their engagements with companies and policymakers on environmental, social and governance (ESG) issues. Nowadays, the six voluntary Principles for Responsible Investment have nearly 1,500 signatories, from over 50 countries, representing $60 trillion.[2]But is sustainable investing of growing interest in all parts of the world? According to GSIA’s Report, sustainable and responsible investment strategies around the world have grown significantly, for example, in Europe they have grown at an even faster rate than the broad European asset management market. In the United States, socially responsible investment (SRI) assets were $6.57 trillion in 2014—a 76-percent increase over the $3.74 trillion identified in sustainable investing strategies at the outset of 2012. In Australia and New Zealand, sustainable investing assets managed by asset managers, super funds, banks and advisers in 2014 reached $180 billion. Sustainable investment assets in Asia, although still comprising only a small share of total professionally managed assets in the region, reached $53 billion in 2014, an increase of 32 percent from the $40 billion tallied at the start of 2012.

Doing well by doing good?

During the evening, our discussion touched on the big question of whether companies should be acting in better ways just for social good as opposed to purely operating for financial profit.

We discussed the concept of getting companies to think about how they deal with risk and return for all stakeholders such as suppliers, and the communities in which they operate and not just their shareholders.

Some guests admitted their frustration in persuading some organisations to take into account a broader range of stakeholders when making decisions or to address social concerns they advocate on as members of civil society.

It was interesting to see these same guests come to see the leverage that equity investors can have on companies, with their vote in how the company is run. By the end of the evening, opinions seemed to remain divided on how best to tackle these issues, but it was recognised that the social good element was signficantly helped by socially minded investors driving the agenda.

But the point is that investors in the RI space are socially minded, because they believe socially beneficial behaviour has an influence on long-term financial returns.

Incorporating stewardship considerations into investment decision-making

There is also an ethical dimension to taking the stewardship responsibility of active ownership seriously. According to the ILO, the 200 largest MNEs (of the approximately 50,000 MNEs) worldwide have sales equivalent to almost 30% of the world’s GDP and approximately 80% of global trade activities are within the global value chain of MNEs[3] – the subsidiaries and extended value chains of MNEs represent an important share of the private sector in many developing and industrialised economies.

MNEs are impacting communities through job creation, investment, environmental footprint, as purchasers and consumers and more. In short, the impact of MNEs on the world is incredibly substantial – and not just in terms of economics and development, but in terms of the environment and use of natural resources. It can only be deduced that influencing MNEs, even in a small way – can have a huge impact on the communities in which we live.

Martina kicked-off the evening by presenting the current state of sustainable investing across sectors and asset classes and she outlined the key reasons why companies decide to tackle sustainability issues. Top of the list still stands customer demand, with more than 65% of companies[4] polled by oekom research’s Impact Study (2013) admitting that customers’ views was a factor in their decision-making to tackle sustainability issues. However, pressure from rating agencies and from sustainability-oriented investors came a close second and third in the poll’s rankings – demonstrating that the sustainable investment movement overall is a key driver in this area. Surprisingly reputational concerns came further down the list, where only 22% of companies polled said the company’s reputation was a factor on why sustainability matters.

Martina outlined that the largest sustainable investment approach globally by AUM remains negative screening/exclusions ($14.4 trillion), which is effectively the action by sustainable active or passive investors to exclude certain companies from their investment portfolios if they don’t meet a range of pre-defined sustainability criteria and metrics.[5]We learnt that this is a highly effective means to focus the attention of companies towards better sustainability performance and practices.

Boards and management will pay attention if pension funds and asset managers publicly state that they will screen out certain unsustainable practices or risk factors from their portfolios. However, this is a ‘tradtional’method of influence and, for example, doesn’t tackle those companies that act in industries that would naturally be excluded from a sustainability funding anyway – such as fossil fuel energy.

The investment case for active ownership

It was put forward on the night that there is a more effective way to tackle the behaviour of companies in certain unfavoured sectors through a more active form of corporate engagement and direct shareholder action[6].

These activities are evolving and gaining ground ($7.0 trillion under management according to the GSIA Report) and allow investors to take an active role in shaping a company’s response to sustainability issues. It is though a more intensive and expensive approach – but one which many think will pay off in the long-run.

Hermes Equity Ownership Services (EOS) is exactly situated in this space. Natacha spoke on the night of the work she does to engage regularly with boards that her pension fund clients are invested in – highlighting to the board practices the companies partake in, which may not provide a sustainable base for long-term growth (for example relating to corporate governance, labour conditions, environmental impact and more) – and it is this long-term growth or continued existence that pension fund investors are most interested in protecting. Sometimes these may be issues that management have not fully appreciated or looked at – but sometimes she may try to address the more contentious issues. Either way, the experience of Hermes EOS is that boards and companies will engage – particularly since Hermes EOS is typically speaking on behalf of clients with billions of dollars invested in the company.

Financial institutions around the world are increasingly required to demonstrate responsible behaviour. Good stewardship of assets is a critical component of what it means to be a responsible investor. Engaging with companies and policy-makers on environmental, social, governance, strategic and risk issues where relevant is now widely recognized as adding long-term value to the investments and core to managing risks.

Sustainable investment innovation – the journey continues

Sustainable investing is also benefiting from developing technology, frameworks and innovation. Quantitative ESG research metrics, (real time) data analytics solutions and financial instruments such as indices, have hence become increasingly available for investors. As a result, ESG integration across asset classes, and across active and passive investing, has become a widely-used investment practice. And research into the relationship between financial performance and ESG factors, both academic and applied, has improved in quantity and quality.

On the corporate side, ESG disclosure and reporting have moved from ‘nice to have’ to ‘must have,’ as regulatory developments have accelerated worldwide. According to data analytics house eRevalue, 180 sustainability-related regulations were identified in 2013. Nowadays, there are already over 1,300.[7] This fast-paced transition from a normative to a compliance ESG regulatory framework presents increased reputational and commercial risks for businesses.

Ultimately, ESG integration is and remains a major ‘trend’. ESG integration is happening across the investment industry, across mainstream capital markets and across the ‘world of big data analytics’. ESG integration into credit and fund ratings is one of these trends, new developments of passive, active ownership as well as corporate and investor dialogue based on more aligned ESG factors and ‘harmonised’ definitions and approaches of materiality  is another.

However, we need to be careful to avoid ‘green washing’ or ‘sustainability washing’ tactics to prevent a ‘green bubble’. Commitment (and purpose), due diligence, disclosure and dialogue remain key fundamentals for this industry.

[1] Source: GSIA, Global Sustainable Investment Review, 2014:

[2] Source: PRI, About UNPRI, 2016:

[3] Source: Engaging multinational enterprises on more and better jobs, ILO Factsheet, 3 November 2014:—ed_emp/—emp_ent/—multi/documents/publication/wcms_175477.pdf

[4] Source: oekom research, The Impact of SRI, May 2013:

[5] Source: Martina Macpherson, The Growing Impact of Sustainability, in S&P Dow Jones Indices ‘Indexology’ Magazine, October 2016:

[6] See also Arabesque, From the Stockholder to the Stakeholder, March 2015:

[7] Source: eRevalue, Sustainability Regulations and Trends, March 2016:


7 Things I Learnt at the Global Social Business Summit 2015, Berlin

By Sophia Velissaratou, co-founder WAM UK


Source: Global Social Business Summit 

Social business is a relatively new concept introduced by Nobel Peace Prize winner, Professor Muhammad Yunus, which he describes in detail in Building Social Business. Simply put, Yunus describes two types of social businesses:

Type I: a non-loss, non-dividend company devoted to solving a social problem (concerning education, health, environment, access to technology etc) and owned by investors who re-invest all profits in expanding and improving the business.

Type II: a profit making company, owned by poor people, either directly or through a trust that is dedicated to a pre-defined social cause.

Professor Yunus distinguishes Social Business from other concepts such as Corporate Social Responsibility (CSR), social enterprise and entrepreneurship; seeing CSR as charity (CSR) and social entrepreneurship as profitable outfit for investors. Since its first inception the Social Business movement had gained momentum amongst many, ranging from businesses to NGOs to academia.

On the 6th and 7th of November, I attended the 7th Global Social Business Summit in Berlin and as the co-founder of WAM UK, I would like to share a few things I learnt with the wider WAM community:

  1. The Social Business movement is here. To stay: During the summit I came to realise that there are many social business initiatives and they take many forms. Take for example Grameen Danone who set up a small unit in Bangladesh to produce nutrition fortified yoghurt for low income families. Or McCain industries who have a program helping Greek farmers in the Northern village, Notia. Not to mention numerous university programmes worldwide focussed on the research and promotion of social business, for example The Grameen Creative Lab and Yunus Social Business, both of which have ample information to share.
  1. It’s not about the star, it is about the purpose: This year’s summit was marked by Prof. Yunus’ absence. A minor health issue prevented him from travelling to Berlin to be there in person but he addressed the participants with a video message. Undoubtedly any event Yunus attends attracts notable crowds and WAM UK experienced that first hand when we organised an event with him back in 2011. Yunus is often lovingly described as a rock star in his own right within the sector, which despite its obvious benefits can also be a drawback, since his absence could have led to disappointment and deflation. However, that was definitely not the case. Organisers and participants alike worked, presented and interacted with incredible drive and on top of it all – we had fun!
  1. Some CEOs get it. Big multinationals like Danone, Veolia, McCain and others talk and think seriously from a business perspective on how to solve social problems. They are not just interested in ticking CSR boxes or having a good PR profile. They are showing commitment to this type of business. They understand that failure is part of the process and not all social business ideas will work but they allocate time, resource and energy just like any other business unit they are running. They showed us that they won’t stop until their social businesses become sustainable and poor or unprivileged people have profited from it.
  1. There is such a thing as ‘good’ business, it’s called social business: During my years in finance I was always wondering why profit and growth usually come at the expense of values such as partnership, compassion or empathy. Can you not have a serious business proposition by combining all these aspects? The summit made me realise that social business is a legitimate answer to this question. Yes, you can have a business which is both profitable and solves a social problem. Yes, you can generate profit and re-invest it in the business to create more jobs; ameliorate conditions for poor people – to change the world.
  1. Partnerships are a must: Listening to the panel discussion during the conference I was impressed to see the degree to which partnerships are important for the success of social business. Words like competition, confidentiality, possession were not part of the social business vocabulary. Instead words like transparency, exchange of ideas, collaboration, resilience, joy and facilitation are the language of social business. This was evident in focus groups where there was a genuine exchange of ideas. The workshop organisers were not interested in telling their stories but in hearing our ideas on how we would approach a social business idea differently or find a better solution than the ones they thought of.
  1. Youth is the future: Yunus’ decision to focus on youth and academia shows he is a visionary. Social business is a relatively new concept that taps on ideas such as non-dividend business, compassion and teamwork etc. These and similar ideas are not commonly found in the conventional business world, and that’s likely because today’s professionals were not educated to think otherwise. Educating people on the concept of social business from an early age is key. Because these young students will be tomorrow’s academics, investors and entrepreneurs who will strive for a better world. On top of that, youth are very creative and driven – and experience suggests they don’t give up easily. Moreover, today’s youth are raised amongst increasingly advanced technology, a leading force in social business.
  1. Location, location, organisation: Last but not least I would like to mention the organisation of the conference. First I was impressed by the venue: Hangar 7 at Tempelhof airport was for me the perfect location for such a conference. The set-up of the venue facilitated the smooth transition from the panel discussions to the meeting area where participants could meet, grab a coffee and roam around the various stands promoting social business. The organising team practiced what they preached: from the conference bags, the conference furniture, the catering, the products, everything had a social business story to tell. Every single moment you were surrounded by inspiring examples. Hans Reitz (Head of GSBS and Founder of the Grameen Creative Lab) and his team created a fantastic environment for participants and they deserve compliments all round.

In short, I can’t wait for next year’s summit.

Find pictures of the Summit on GSBS website newsroom , GCL Facebook page, and a new video on YouTube.